A little while ago I was talking to a friend of mine who helped to run an MMO guild in a game. They lamented to me about the problems of running it, particularly when things changed in the guild. It went from a small group of friends willing to help each other to a group of strangers. Worse, some of the core people were fleeing the guild to form their own rather than try to help fix the perceived problem.
So I figured I’d write a bit about what it takes to build and run a small community in a game based upon my experiences as a developer and as a player of MMOs.