1 December, 2008
This week, we’ll do something that usually isn’t part of design’s job: determine the commercial viability of a proposal. This will be a good exercise for us; it will show some of he considerations that go into this process. Understanding the process is important to knowing what your boss is looking for.
I’m going to select a few projects that have been discussed over the last few weeks and we can discuss potential commercial viability in the comments below.
Here are some of the games previously proposed:
- From Mrop, a game based on the politics of ancient Rome. The game focuses on player negotiation to accomplish shared goals or to achieve personal success, similar to the classic game Diplomacy.
- From Bret, a game about running a trendy restaurant while managing resources. The players would be competing with each other to run the best restaurant. (Some extra suggestions were made by Wolfe.)
- From Rik, a game about operating a hospital. The game employs a “Tragedy of the Commons” theme to the gameplay where players are trying to accomplish their individual goals without destruction of the shared resource (in this case, the hospital).
- From Aaron, a game of survival horror, where players have to work togehter to achieve common goals to survive the horror.
For this challenge, discuss the potential audience for a game. Try not to rely entirely on personal opinion, but point out what resources for (preferrably low-cost) market research you could use to find information. Also discuss what game elements might be needed to make a game more salable. For this exercise, state what market you are discussing; the default will be assumed to be North America unless otherwise specified.
So, which project would be the most commercially viable?