Years ago people stumbled across the idea of gathering data about players. A few MMO developers realized they could gather information about what players were actually doing. After all, all player activities had to be verified by the server, so recording that information and storing it for later was a direct process.
Then social network games sprang on the scene. Driven by web development which had been collecting metrics for years, this idea became a no-brainer. Measure everything and draw all sorts of conclusions about what the players really want, with an eye toward maximizing revenues.
So, what has happened to metrics in modern game design? Let’s take a look.