Sometimes the world of business seems inscrutable. An idea you are sure will never work goes on to set new records, while that sure-fire concept goes nowhere. If you’ve studied business at all, you’ve read stories, usually apocryphal, about how some idea was looked down upon or succeeded despite the odds (a college paper describing FedEx getting a ‘C’ grade, the epic battle of VHS vs. Betamax, etc.) Despite the fact that we’d like to believe a great idea will always succeed, this isn’t always the case.
So, what contributes to success in business? Particularly in (indie) games?