Psychochild's Blog

A developer's musings on game development and writing.

29 April, 2007

Weekend Design Challenge: Guerrilla Marketing
Filed under: — Psychochild @ 2:38 AM

At the Indie MMO Game Development Conference, Serafina Pechan (developer of Atriarch) gave an interesting presentation on guerrilla marketing. She defined it as “unconventional methods of marketing” and mentioned that it’s usually done on a much lower budget than traditional marketing.

So, this week’s challenge is this: think of some ways to provide guerrilla marketing for an independent game.

My ideas after the jump.
(more…)

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